It all began with our slogan: האור תמיד מנצח (The Light Always Wins). Born during the Hanukkah 2023 operation, this message embodies hope and resilience. It was created as a symbol of light in the face of darkness, support in the face of adversity.
This slogan, which deeply aligns with our mission, has been brought to life through various forms: bracelets, bags, and other items that carry this powerful message.
By acquiring one of our products, you’re not just purchasing an item—you’re making a gesture of solidarity and contributing to the light and hope we strive to share.
I stand in solidarity
